I'll spare you the long explanation about Conversion Rate Optimization, but I'm using Google Optimize on this site to a-b test visitor behavior.
Then I can adjust the site to match what visitors seem to like better.
- half the visitors to the race WordPress article will see blue subheads.
This is clearly a case of not being able to think of anything to a-b test, so I just made up something stupid to have at least one thing to test. Or, you could say I was just testing the test...
I'll post results here.
Visitors to techEnvy page with 2 fluffy photos.
- half the visitors will see the same page, only without the fluffy photos.
Nothing happened because I didn't know how to work google optimize properly.