Today's CRO

I'll spare you the long explanation about Conversion Rate Optimization, but I'm using Google Optimize on this site to a-b test visitor behavior.

Then I can adjust the site to match what visitors seem to like better.

Current A-B Test March 2, 2021 start

• half the visitors to the race WordPress article will see blue subheads.

This is clearly a case of not being able to think of anything to a-b test, so I just made up something stupid to have at least one thing to test. Or, you could say I was just testing the test...

I'll post results here.

Previous A-B Test February 2021

Was supposed to be this

Visitors to techEnvy page with 2 fluffy photos.

• half the visitors will see the same page, only without the fluffy photos.

Instead

Nothing happened because I didn't know how to work google optimize properly.